The full PaceFlow ›
Coming November 2026
The full PaceFlow ›
Coming November 2026
Effective from 21 October 2026.
These terms apply to all of PaceFlow: the app, whose free part is PaceFlow Lite, full reports and the PaceFlow website.
Version 1.9 · Last updated: 21 October 2026
(v1.0, 17 June 2026. v1.1, 24 July 2026 — corrected the under-13 registration description and the free-tier and squad entitlements; added cancellation rights and age-declaration terms. v1.2, 29 July 2026 — corrected the training-data licence so it no longer contradicts the withdrawable consent promised in our privacy policy, and stated the under-18 training-data exclusion. v1.3, 18 August 2026 — added parental approval for every squad an under-18 joins, with notice if a coach is later added and the right to remove the player at any time; set out what happens to recordings and written feedback when a coaching connection ends. v1.4, 20 August 2026 — consistency pass across the whole pack: location wording aligned (county never shown for an under-18, home nation shown), the cloud-sync opt-in carried into every document, club in-app viewing reflected in the recipients table, coach history visibility aligned to the either-party-pays rule, and every control that is not yet live marked as in build rather than asserted as present. v1.5, 25 August 2026 — removed the statement that coach accounts are reviewed and approved by us before activation. We do not operate any such review, and the statement contradicted the clearance-warranty model set out in the same section, under which the coach warrants their own safeguarding clearance and their club or organisation remains the vetting body. Also corrected a stray formatting marker that displayed as a literal asterisk. v1.6, 27 August 2026 — added the v1.3 entry to this changelog, which was omitted when that revision was published; no change to the substance of this document. v1.7, 20 September 2026 — coach seats and the 30-day seat cooldown set out in section 4; cancellation now changes what is shown rather than what is kept, and the 30-day grace, archive and 13-month deletion timeline, which was never operated, is withdrawn; under-18 display names are now chosen by the player and screened, reportable and changeable by us, replacing the list-chosen names this document promised; a proportionate response to breaches added at section 5.4; the guardian view marked as live; what a coach added to a squad later can see stated in section 2.3; the referral's guardian wording corrected in section 7.3. Second pass, 20 September: an under-13 holds their own account with a parent or guardian's approval (2.2) — the documents had described the account as guardian-held while the App has always worked this way; reasonable steps to check a declared age (2.1); reporting and complaints, and our position under the Online Safety Act 2023 (5.5); the squad-level coaching-tips switch (7); the report control, in-app deletion, a guardian attached at signup for every under-18, and ending a coach's access marked as live. v1.8, 14 October 2026 — training data described as it is: pseudonymised recordings and movement data, deleted when you withdraw the consent or delete your account (5.2; v1.7 said anonymised clips that could not be retrieved); which of a player's own recordings a squad's coaches see, and removing a delivery from your own view (7); voice notes and annotation videos need a coach seat and the player covered, by a seat or their own subscription, while written feedback needs neither (4, 7); where PaceFlow Lite is available: the United Kingdom at any age and twelve other countries for people aged 18 and over, an account outside the United Kingdom found to belong to someone under 18 is closed, and an under-18 account cannot move its country out of the United Kingdom (2.4); the App Store name, and a full report and a review of your bowling arm are separate services that an enquiry commits nobody to (1); correcting a date of birth that Apple's age range contradicts (2.1); the note listing features still in build is removed, because they are live (sign-in stays Sign in with Apple or email and password). Second pass, 12 October: a check against the code corrected managed players aged 13 to 17 (2.5), claim codes and coach changes (2.3, 7), closure abroad (2.4), the free and paid tiers and who may set up a squad (4), the Verified leaderboard (6), the real-name check (3), edits and deletions of feedback (7), what a claimed player keeps (7.1), the referral (7.3), how changes are notified (11) and termination (12). Third pass, 14 October: sharing with a cricket organisation, when it comes to under-18s, needs a parent or guardian's approval for each organisation (2.3). Fourth pass, 14 October, after a director's review: a parent or guardian who confirms an under-18's account agrees to these Terms on their behalf (2.2, 2.3); a coach's warranty now includes that the player knows they are filmed for coaching and, for an under-18, that a parent or guardian has agreed (7.1); voice feedback described as the App works, needing a coach seat and the player covered (4); a £100 floor on our liability to business users (9.3); consumers in Scotland and Northern Ireland may use their local courts (13). v1.9, 21 October 2026 — these Terms now cover our website as well as the App (introduction, 1); full reports and the legality feedback report are ordered and paid for on the website under a new section 15, and the full report + coach will be once it is on sale — what each report is, ordering for yourself or for a player you coach, uploads, price and payment through Stripe, when you get your report, your right to cancel, and what happens to a report when an account is deleted; the contact section is now 16)
These Terms of Service ("Terms") govern your use of PaceFlow: the mobile application ("the App"), whose free part is called PaceFlow Lite, and our website at paceflow.dineticq.com ("the Website"), both operated by DINETICQ LIMITED ("we", "us", "our"), a company registered in England and Wales (company number 13861110), with registered address at Atic, 5 Oakwood Drive, Loughborough, England, LE11 3QF.
By using the App or the Website, you agree to these Terms. If you do not agree, do not use them.
PaceFlow Lite analyses cricket bowling videos to provide performance metrics including ball speed, arm angles, foot contacts, and event detection. The analysis is performed on your device using machine learning models. On the App Store it is called PaceFlow: Cricket Fast Bowling.
A full report and a legality feedback report, each made by a biomechanist from your clips, are ordered and paid for on the Website, under section 15, and so is a full report + coach once it is on sale. Asking about one from the App commits neither you nor us to anything.
You tell us your date of birth when you register. You must give your real date of birth. We use it to decide which protections apply to your account, so an inaccurate date of birth removes protections intended for you. We may suspend an account where we have reason to believe the declared age is false.
We apply two separate age lines. 13 is the age at which a young person can consent to their own data being processed (Article 8(1) UK GDPR). 18 is the safeguarding line. A 15-year-old may hold their own account, but every safeguarding protection in these Terms still applies to them.
We take reasonable steps to check the age you declare. On iOS 26 and later the App asks Apple for the age range held on your Apple Account and records it with how that age was established (Privacy Policy, section 2.1a); where that is unavailable or you decline, we rely on the date of birth you gave us, with every sharing choice off until it is turned on. These are reasonable steps, not proof: the protections in these Terms depend on a truthful date of birth.
If the age range Apple shares says you are younger than the date of birth you gave, the protections for the younger age apply at once, and the App asks you to correct your date of birth to one inside Apple's range. Otherwise a date of birth cannot be changed once you have registered.
You may hold an account in your own name, but nothing you record leaves your device until a parent or guardian has approved the account. When you register you give us a parent or guardian's email address; we email them a single-use link; until they confirm, the App works on your phone only — no uploading, no squad, no leaderboard. If they do not confirm, or later withdraw, the account stays limited in the same way. When your parent or guardian confirms the account, they agree to these Terms on your behalf.
Your parent or guardian is the person we contact about the account, is responsible for any subscription on it, and can see coach feedback on your sessions (section 7). Choices that share your information with other people — joining a squad, posting to the leaderboard — are made or approved by your parent or guardian. The App does ask you whether to save your results to your own account; nothing is saved there until your parent or guardian has approved the account.
You may register in your own name, but a parent or guardian must be attached to your account when you sign up:
While you are under 18: sharing features are off by default; no video of you is ever published to a leaderboard; there is no private messaging channel with a coach; every squad you join must be approved by your parent or guardian, who is shown the club and the coaches attached to it before approving; if a coach is later added to that squad your guardian is told, naming them, and can remove you from the squad at any time; and your parent or guardian can see coach feedback on your sessions. The App shows you when this is the case. Sharing with a cricket organisation is not yet available to under-18s; when it is, it will need your parent or guardian's approval for each organisation (Privacy Policy, section 2.3).
A squad may have more than one coach. A coach added later can see what the squad's other coaches can (unless the squad's owner limits which players, or how much history, each coach sees), including analyses recorded before they joined; your parent or guardian is told every time that happens, naming the coach, and can remove you from the squad.
In the United Kingdom, PaceFlow Lite is available at any age, with the protections for under-18s set out in these Terms. In the other countries where it is offered (Australia, New Zealand, the United States, India, Pakistan, Sri Lanka, the United Arab Emirates, Nepal, Papua New Guinea, Namibia, Hong Kong and Singapore), it is for people aged 18 and over only. Some of those countries set a higher age, or require verified parental consent up to 18, and our protections for under-18s are built for the United Kingdom.
We refuse a registration from someone under 18 outside the United Kingdom. If we learn that an account outside the United Kingdom belongs to someone under 18 (for example from the age range Apple shares with us, section 2.1), we close it: the App can then only be used to sign out or delete the account, and our servers refuse new uploads, leaderboard posts and squad connections from it. If you think we have got this wrong, email accounts@dineticq.com and a person will look at it. An account for someone under 18 cannot change its country to one outside the United Kingdom, and a coach outside the United Kingdom may add players without accounts in adult age groups only (section 2.5).
A coach may create a profile for a player who does not hold an account (a "managed player"). For a player under 13, the coach must give us a parent or guardian's email address, and nothing can be recorded for that player until the parent or guardian approves through our own link. For a player aged 13 to 17, the coach must first have given the warranty in section 7.1, and may give us a parent or guardian's email address; we take these reasonable steps because the player has no account with us. A coach outside the United Kingdom may add players in adult age groups only. When a player claims their profile with the code their coach gives them, a player under 18 joins the squad only once their parent or guardian approves.
When sharing content (videos, leaderboard entries, squad feedback), you warrant that:
We reserve the right to remove any content that violates these Terms, without notice.
Our response to a breach is proportionate to it and to any earlier breaches. In order, it may be: removing the content and telling you why; a written warning; suspending the feature concerned (for example leaderboard posting) for a stated period; suspending the account; closing the account. We go straight to suspension or closure for anything that puts a child at risk, is unlawful, or is a deliberate attempt to cheat a leaderboard, and we may report it to the relevant authority. You can ask us to review any sanction by emailing accounts@dineticq.com.
Every piece of coach feedback, every reply and every announcement carries a report control, any display name can be reported, and any leaderboard entry can be flagged. We review reports promptly and act under section 5.4. We assess the risk of illegal content on the service, keep that assessment under review, and act against priority illegal content when we find it or are told of it. If you are unhappy with how we handled a report, or with a decision we took about your own content or account, email accounts@dineticq.com and say that it is a complaint; we will acknowledge it and tell you the outcome. Our position under the Online Safety Act 2023 is set out in our Privacy Policy, section 2.7.
Ball speed, arm angles, and other metrics are estimates based on video analysis using machine learning models. They are not certified measurements and should not be relied upon for official records, selection decisions, or regulatory compliance (e.g., bowling action legality assessments).
Coaches are responsible for:
Who is responsible for the data. DINETICQ is the data controller for everything recorded, stored and shared through the App, including footage a coach records of a player. A coach records under these Terms, for coaching, and for a player under 13 without an account only once a parent or guardian approves through our own link; a coach adds a player who may be under 18 only after giving the warranty below. The coach never collects a parent's approval themselves. Anything a coach keeps outside the App — their own notes, files or recordings made with other tools — is the coach's own responsibility under data protection law, not ours.
Ending a coaching connection. A player (or, for an under-18, their parent or guardian) may leave a squad at any time. On leaving, the coach loses access to anything the player records afterwards, and to deliveries the player recorded themselves. Deliveries the coach recorded remain available to that coach as a record of the coaching provided, unless the player asks us to remove them — and for a player under 18, a parent or guardian may require their removal at any time, which we will act on. A player who has claimed their profile retains access to footage of themselves permanently; a coach cannot revoke it — the coach's Delete only removes it from the coach's view, and if the coach deletes their account the footage passes to the player. A coach who recorded a delivery of someone else and filed it under the player by mistake may move it to the right player; it then leaves the first player's account, because it is not footage of them. The deliveries a player recorded themselves move with them to a new squad; deliveries a coach recorded stay with the squad they were recorded in, and a coach's written feedback does not move either. Only the player or their guardian may move a player's data — a coach may not transfer it to another coach.
Clearance warranty. By creating or accepting any connection with a player under 18, you warrant that:
We do not ask you to send us your certificate, and we will not accept one. We do not view, copy or store DBS certificates or their contents. Your club or organisation remains the vetting body. You must notify us immediately, at accounts@dineticq.com, if your clearance lapses, is revoked, or if your circumstances change such that the warranty above is no longer true — and we may suspend your access to junior players at any time.
Announcements are subject to the same responsibilities as feedback.
When a coach records or imports a video of a player (including a "managed player" profile created for a player without their own account), that footage captures the player's athletic performance. Accordingly:
We may show adults a referral to Fast Bowlers Ltd, a company connected to DINETICQ Limited, naming its coaches. That connection is disclosed wherever the referral appears. It is not a coach directory and cannot be searched.
The referral is never shown on an under-18 account, and does not appear on the guardian page. It is a static placement: it is not personalised, not targeted, and is never selected or triggered on the basis of a child's data. Using it is entirely optional and has no effect on the service.
Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited or excluded.
If you are a consumer, you have legal rights we cannot take away. Under the Consumer Rights Act 2015, digital content we supply must be of satisfactory quality, fit for purpose and as described, and any service must be performed with reasonable care and skill. Nothing here affects those rights, and nothing here requires you to give up a remedy the law gives you.
We are responsible for loss or damage you suffer that is a foreseeable result of our breaking these Terms or failing to use reasonable care and skill. We are not responsible for loss or damage that is not foreseeable.
Where you are a consumer, our total liability to you in respect of any claim is limited to the greater of (a) £1,000, or (b) the total amount you have paid us in the 12 months before the claim arose. We have set a monetary floor deliberately, so that this clause does not operate as a total exclusion of liability for users on the free tier.
Where you use the App in the course of a business (for example, a coach or a club), our total liability is limited to the greater of £100 and the total amount paid in the 12 months before the claim, and we are not liable for loss of profit, loss of business, or business interruption.
If you upload or share content in breach of these Terms — content you have no right to share, content that identifies someone who has not agreed to it, or content that is unlawful, abusive or otherwise prohibited by section 5.3 — and a third party brings a claim against us as a result, you agree to reimburse us for the reasonable, properly evidenced losses and costs we incur in dealing with that claim.
This applies only to claims arising from your breach. It does not apply to ordinary use of the App, to anything caused by us, or to any claim we could have avoided by acting reasonably. If you are a consumer, nothing in this section affects your statutory rights, and we will tell you promptly about any claim before incurring costs, so you have the opportunity to respond.
We may update these Terms from time to time. When we change them materially, the App asks you to read and accept the new version the next time you open it.
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
A report is a person's expert judgement on the clips sent in. It is not medical advice, and it can only be as good as those clips: the filming guide on the Website explains how to film them. Section 9 applies to reports as it does to the App.
You sign in to the Website with your PaceFlow account, and these Terms apply there as in the App (section 3). Opening an account on the Website is for adults (18 and over), in the countries where the App is available. If you are under 18 and opened your account in the App, you may sign in to the Website to read your own reports; ordering and paying are for adults.
The price shown includes VAT. You pay by card on Stripe's secure payment page or, where we agree it, by invoice or bank transfer. Your card details go to Stripe, never to us. The contract for a report is made when your payment reaches us, and we confirm it by email.
A biomechanist starts work once you have paid. We aim to deliver a report within 48 hours; when many reports are waiting, the pay page says so before you pay. We email you a link to the report, and its PDF, when it is ready. If the clips cannot be measured (for example, the bowler is out of shot, or the video is too short or too dark), we tell you and ask for new clips. If new clips cannot be sent, we refund the price in full.
You may cancel within 14 days of paying, by emailing accounts@dineticq.com or replying to any email about your order. Because the work starts as soon as you pay, at your request, once your report has been delivered you can no longer cancel. If you cancel before it is delivered, we refund the price in full. A refund goes back the way you paid, within 14 days of your cancelling. None of this affects your legal rights if a report is not provided with reasonable care and skill.
A report is yours to keep, and our Privacy Policy (section 2.8) sets out who else can open it. A link we email opens the report for a year. If the bowler deletes their account, the reports made from their clips are deleted too, unless a coach still looks after the player (Privacy Policy, sections 4 and 7), so keep the PDF. Past reports from our earlier PaceFlow service are kept here as they were issued (Privacy Policy, section 2.11).
For any questions about these Terms:
DINETICQ LIMITED Atic, 5 Oakwood Drive, Loughborough, England, LE11 3QF Company number: 13861110
We use two addresses deliberately, so that requests reach the right people:
If you are not sure which to use, either is fine and we will route it internally.