The full PaceFlow ›
Coming November 2026
The full PaceFlow ›
Coming November 2026
Effective from 21 October 2026.
This policy applies to all of PaceFlow: the app, whose free part is PaceFlow Lite, full reports and the PaceFlow website. It replaces the privacy policy of the earlier PaceFlow service for clubs and organisations.
Version 1.9 · Last updated: 21 October 2026
(v1.0, 6 May 2026. v1.1, 24 July 2026 — corrected push notifications, data portability, coach visibility and training-data age limits; added our error-reporting and analytics processors. v1.2, 29 July 2026 — corrected the under-13 registration description to match the built product, aligned the under-18 leaderboard-consent rule across all our documents, and standardised our data-protection contact address. v1.3, 18 August 2026 — security-measures wording corrected; cloud sync made a separate opt-in; clubs may view footage inside PaceFlow rather than receive it; coach history visibility now depends on either party subscribing; added what happens to recordings when a coaching relationship ends. v1.4, 20 August 2026 — consistency pass across the whole pack: location wording aligned (county never shown for an under-18, home nation shown), the cloud-sync opt-in carried into every document, club in-app viewing reflected in the recipients table, coach history visibility aligned to the either-party-pays rule, and every control that is not yet live marked as in build rather than asserted as present. v1.5, 25 August 2026 — corrected three stray formatting markers that displayed as literal asterisks and mis-applied bold; no change to the substance of this document. v1.6, 27 August 2026 — restored the v1.2 entry in this changelog, which was overwritten when the v1.3 entry was added, and removed the stray formatting marker it left behind; no change to the substance of this document. v1.7, 20 September 2026 — coach seats — how much of a player's history is kept and shown now follows whether the player is covered (sections 2.4 and 4), and a subscription ending changes what is shown rather than what is kept, withdrawing the 30-day grace, archive and 13-month deletion timeline, which was never operated; a coach's own notes, captions and labels added to the inventory (2.4) and the retention table (4); under-18 display names now chosen by the player, screened, reportable and changeable by us (2.3, 3); the guardian view marked as live and a guardian's route to withdraw named (2.4, 7); the guardian step before an under-18's third-party sharing choice marked as in build (2.3); the referral's guardian wording corrected (2.4c). Second pass, 20 September: an under-13 holds their own account with a parent or guardian's approval (3) — the policy had described the account as guardian-held while the app has always worked this way; age assurance through Apple's Declared Age Range added as a data flow (2.1a, 4); our position under the Online Safety Act 2023 (2.7); the squad-level coaching-tips switch (2.4); the report control, in-app deletion, a guardian attached at signup for every under-18, and ending a coach's access marked as live; staff two-factor marked live (2.5); the password route described truthfully (8). v1.8, 14 October 2026 — training data described as it is: the full recording of a delivery you record for yourself, with its movement data and key-moment frames, held pseudonymised rather than anonymised, and deleted when you withdraw the consent or delete your account (2.3, 4, 7; v1.7 described an anonymised 3–4 second clip kept indefinitely); a squad's choice of which of a player's own recordings its coaches see, sending a delivery to your coach, and removing a delivery from your own view (2.4, 2.4a, 4); staff may check that a new user's analyses are processing correctly in their first three months, or during a beta test or a club's trial, and say that they looked when they get in touch (2.5); a coach makes an annotation video only for a player who is covered, by a seat or their own subscription (2.4); availability outside the United Kingdom stated as it is: 18 and over only, with an under-18 account found there closed (2.1a, 3); the App Store name (1); bowling arm (2.1) and camera details (2.2) in the inventory; correcting a date of birth that Apple's age range contradicts (2.1a); asking about a full report or a review of your bowling arm, with the clips you choose (2.4d), and how long problem reports and requests are kept (4); the note listing features still in build is removed, because they are live. Second pass, 12 October: a check against the code corrected what the policy said the product does — processors and international transfers (5, 6), device, sensor and sound data (2.2), the coach warranty record (2.1), managed players aged 13 to 17 (2.4b), claim codes and coach changes (2.4), what squadmates see (2.4), the Verified leaderboard (2.3), the free-tier rule and every retention row (4), erasure (7), staff access (2.5), notifications (2.4a), and the guardian step for third-party sharing, which does not exist yet (2.3). Third pass, 14 October, after a colleague's review: sharing with cricket organisations for players under 18 described as coming, only with a parent or guardian's approval for each named organisation, under an agreement with safeguarding commitments, with videos viewed inside PaceFlow Lite and never sent (2.3, 3, 5); an imported video can contain the place it was filmed, which we do not use and take out (2.6). Fourth pass, 14 October, after a director's review: why we may hold a coach-added teenager's data, and the coach's promise behind it (2.4b); a coach-added profile is deleted, with the recordings made for the player, 30 days after it is removed, and an under-13's within 30 days if a parent declines or does not approve (2.4b, 4); the staff test set takes an under-18's delivery only with a parent's signed consent (2.5); the basis for date of birth and Apple's age check is our legitimate interest in child safety (2.1, 2.1a); before any cricket organisation gets access we will name it and ask again (2.3); complaints come to us first, acknowledged within 30 days (11); our ICO registration number (12). v1.9, 21 October 2026 — one policy for all of PaceFlow: the app, whose free part is PaceFlow Lite, full reports and our website, replacing the earlier PaceFlow service's own policy (1); full reports described as they are made — what a biomechanist works from and records, who can open a report, its links, PDF and versions, and the coached report, which goes on sale only once our processor agreement with Fast Bowlers Limited is signed (2.8); the website — the same account as the app, accounts opened there for adults only with an emailed code, what your browser keeps, and what the pages load from elsewhere (2.9); ordering and paying — order codes, the price email, the pay page, Stripe, refunds, who a report is for, including a coach ordering for a player in their squads, uploading a clip, and a player under 18 (2.4d, 2.10); a managed player's videos leave the squad only when a coach orders a report on them, to the biomechanist and, for a report with coaching, a Fast Bowlers Limited coach, and the parent or guardian is told so before approving (2.4b); the move from the earlier PaceFlow service — what came across, how our staff checked it, our private copies, and invitations to its past clients (2.11); the rules for under-18s on the website (3); new recipients — Stripe, our email mailboxes, Fast Bowlers Limited and, until its hosting ends, Sport ERP Ltd (5, 6); a retention row for each new item (4); deleting your account now deletes the full reports made from your clips and stops their links (4, 7); a past client's under-13 profile is kept until 23 October 2027 while a parent or guardian is put in place (2.11, 4); and the filming location is taken out of videos uploaded on the website (2.6))
Data Controller: DINETICQ LIMITED Atic, 5 Oakwood Drive, Loughborough, England, LE11 3QF Company number: 13861110 Data Protection contact: privacy@dineticq.com
PaceFlow analyses cricket bowling. This one policy covers all of it:
PaceFlow is developed and operated by DINETICQ LIMITED ("we", "us", "our"). Until October 2026 full reports were delivered through an earlier PaceFlow service, which had its own privacy policy; this policy replaces it (section 2.11).
You can open an account in the app or, if you are 18 or over, on our website (section 2.9). It is the same account either way, and this section applies to both. If you coached on the earlier PaceFlow service, we opened an account for you from the details that service held (section 2.11).
A self-declared age is not enough on its own for a service that processes video of children, so we take a reasonable step to check it. On iOS 26 and later, when you register (or, for an account opened earlier, at its next launch), again 30 days after you decline, and whenever you ask from your Profile, the app asks Apple for the age range held on your Apple Account, which a parent sets for a child in Family Sharing, and Apple tells us how that age was established.
We record the bracket and the method — no document, no photograph, no estimate — and Apple does not give us your date of birth. If you decline, or your device cannot answer, we rely on the date of birth you declared, with every sharing choice off until you (or your parent or guardian) turn it on. We ask where you fall against the two ages that matter here, 13 and 18, so this check confirms younger ages well and corroborates, rather than proves, an adult's declaration. Kept for as long as the account exists (section 4).
If Apple's range says you are younger than the date of birth you gave, every protection for the younger age applies at once, and the app asks you to correct your date of birth. It accepts only a date inside Apple's range; otherwise a date of birth cannot be changed once you have registered. If you had turned on training data or sharing with cricket organisations, both are switched off, and the training recordings you contributed are deleted (section 2.3). Outside the United Kingdom, an account that Apple's range shows belongs to someone under 18 is closed (section 3).
Analysis is performed on your device — the measurement itself never needs a network connection. To prepare a full report, or to check a measurement, our staff may measure a synced delivery again with a heavier pose model, on a computer we control in the United Kingdom, and correct its pose points; corrected numbers then show in the app. A clip you upload on our website is not analysed on a phone: it is there for the biomechanist (section 2.10).
Syncing your results to your account is a separate choice, and it is off until you make it. When you turn cloud sync on, your results — and the video and movement data behind them — are saved to your account so they are available across your devices and to any coach you have connected to. You can turn it off, and you can delete any delivery you recorded that is already synced: its video, movement data and still frames are deleted at once, and the record of its measurements is kept out of sight until you delete your account (a full report made from it keeps its own pictures and PDF: section 2.8). Publishing to a leaderboard, contributing training data, and sharing with cricket organisations are each separate opt-ins on top of this (sections 2.3 and 2.4).
When you create an account, in the app or on our website, we record:
We do not use this data to track your behaviour around the app, to profile you, or for marketing. It exists so we can identify obvious patterns — for example, ten thousand sign-ups from the same IP block — and so we can investigate if your account is later compromised. Where there is one, we also record the page that sent you to us.
We do not work out where you are from your IP address; the country on the log is the one you chose when you registered.
Retention: sign-up logs are deleted automatically after 180 days. If you delete your account before then, your sign-up log is deleted with the rest of your account, within 31 days.
You can request access to your sign-up log entry, or its deletion, by emailing privacy@dineticq.com.
You may opt in to the following. Each requires separate, explicit consent:
Leaderboard sharing: When you post a delivery, its speed, your display name, your age group and your country appear on the leaderboard, which signed-in users of the app can see; for users 18 and over the entry also shows your county and gender. You can remove your entry at any time, and a quicker delivery you post replaces it. Everyone can post to the Community leaderboard, which shows the score without video.
County is shown only for users aged 18 and over. An under-18 entry shows the speed, the display name, the age group and the country (for a UK player, the United Kingdom) — never the county, and never any more precise location. Under-18s can still compete in age-group rankings; we simply do not attach a place to a child's name.
No video of an under-18 is ever published. Posting with your video — the Verified leaderboard — is for paying members (a Pro or Coach plan of their own) aged 18 and over: other paying members can play the recording of that delivery and challenge the score, and our staff may review it. For users under 18, a leaderboard entry is metrics only — the speed, the display name, the age group and the country, never the footage. This is not a setting, and it cannot be switched on by the child, by a parent or guardian, or by us.
If an under-18's score is held for checking — a speed higher than we expect for the age group waits for a member of our staff before it appears — our staff look at the delivery already saved to the account. Nothing extra is uploaded, and it is never shown to other users.
An under-18's display name is chosen by the player but screened first — for offensive material, for anything shaped like a person's first name and surname, and for a name that appears in the account's email address. Any user can report a display name from the leaderboard or a squad, and we can change it. Under-18 entries cannot be tapped through to a profile.
Training data: When you turn this on, each delivery you record for yourself and analyse is added to a separate dataset we use to improve the accuracy of PaceFlow's analysis: the full recording as you filmed it, the movement data (pose keypoints) the app measured from it, and the frame numbers of the key moments. The dataset itself carries no name, email or account details, but we keep a separate record of which account contributed each recording, so that we can delete your recordings when you withdraw this consent or delete your account. That makes them pseudonymised, not anonymous — and the recording shows you. Deliveries a coach records of another player are never added, whatever the coach's own settings.
Training data is not available to users under 18. This is an age limit, not a choice: the option is withheld from under-18 accounts entirely, and cannot be enabled by the child or by a parent or guardian on their behalf.
Third-party sharing: When enabled, your display name, age group, county and bowling performance data may be made available to cricket clubs, county boards, national governing bodies (e.g. ECB, Cricket Ireland) and accredited coaching academies for talent identification.
We do not send your video to these organisations. Where an organisation needs to see a delivery to assess it, an approved organisation may view it inside PaceFlow, under an agreement with us, for a limited period. The footage is never copied to them, never downloadable, and every viewing is logged. That means we keep control of it: if you withdraw consent or delete your account, their access ends immediately and there is no copy elsewhere to chase. No organisation has been given any data or any access yet; the viewing described here will be in place before one is. Organisations cannot message you through PaceFlow. Before any organisation is given access, we will tell you its name and ask you again.
Players under 18: only with a parent or guardian's approval. Being seen by a club, a county or an academy can matter to a young cricketer, so we are building this for players under 18, with a parent or guardian's approval built in. Until it is ready, the option is not shown to an under-18 account and we refuse it, and if Apple's age range shows that an account belongs to someone under 18, any sharing is switched off until a parent or guardian approves it. When it is available, it will work like this:
We will tell you in the app before this starts, and update this policy if anything above changes.
You can withdraw this consent at any time, which ends all access and stops any future sharing.
Anonymous analytics: We do not collect usage analytics at present. The switch is in the app, but nothing is sent. If we start, it will be only from people who have turned it on, through a provider in the UK or the EU, and we will update this policy first.
Two routes into a squad. Most players join a squad themselves. But a coach can also create a profile for a player who holds no account at all — a "managed player". This section covers both; section 2.4b sets out which of these protections apply to a managed player under 18.
When you join a squad, your analysis metrics are shared with the squad's coaches — every coach of the squad, unless its owner has allocated players to particular coaches. A coach can view your bowling metrics, leave text feedback, and (for paid features) voice or video feedback on your deliveries. A coach can also correct a delivery's measurements (moving an event, or excluding a number — excluding a speed takes that delivery off the leaderboard) and replace its pose data and overlay. A coach who can open one of your deliveries can also open a full report made from it (section 2.8).
Which of your own recordings a squad's coaches see. By default, a squad's coaches see every delivery you record for yourself. The squad's owner can instead choose that its coaches see only the deliveries you send them: you tap Send to my coach on a delivery, and every coach of every squad you play in is notified and can see it. A squad that switches to this setting keeps showing its coaches what they could already see; it applies to what you record from then on. If you join a squad that already uses it, its coaches see only what you send them. You are told when a squad you are in changes this setting, and before you join a squad that uses it. Deliveries a coach records of you are not affected.
Removing a delivery from your own view. Only the person who recorded a delivery can delete it. Anyone else who can see it — a coach looking at a delivery a player recorded, or a player looking at a delivery their coach recorded of them — can remove it from their own library, on all their devices. Nothing is deleted and nobody else's view changes. We keep a record of which deliveries you have removed, so that your devices stay in step. If a player sends their coach a delivery the coach had removed, it appears for the coach again. Once a player has claimed their profile, a coach's Delete on a delivery the coach recorded of them only takes it off the coach's view: the player keeps it (section 2.4b).
What other players in your squad see. If a squad's owner lets its players see each other (the default), other players in the squad see your display name and your squad-board figures: your best speed over the last eight weeks and of all time, and how many deliveries you recorded this week. They do not see your age group, height, bowling arm, plan, individual analyses, feedback or personal details. A player a coach added without an account appears to other players by their initials.
How coaches and players are connected. There is no coach directory, and no way to browse, search for or view coach profiles in the app. A coach cannot find a player or contact a player through the app. For a player under 18, joining a squad waits for their parent or guardian — whether the player uses the squad's code or a claim code their coach gave them — and the parent or guardian is shown the squad and its coaches before approving. If another coach joins the squad later, a coach steps down, or the squad's owner hands it to another of its coaches, the parent or guardian of every player under 18 in it is told, naming the coach, and can take their child out of the squad. A coach can also add a player who has no account of their own (section 2.4b). In practice the coaching relationship already exists offline before it exists in the app.
There is no private messaging channel between users — for anyone. There is no inbox, no direct-message surface and no persistent chat between users, at any age. Coach feedback is attached to one specific analysis session — the delivery being discussed — and stays there. A player can reply, and the reply stays on that same session. The one private exchange is with us: Help and contact lets you write to our staff, and our reply comes back to you in the app as a notification.
Squad announcements are the one other way a coach can communicate. An announcement is a short text update posted to the whole squad — "training moved to Thursday" — and it is deliberately one-way: players cannot reply to it, and it cannot be sent to an individual. Every member of the squad sees the same message, announcements are retained (including after a coach deletes one, so the record survives), and they carry a report control like any other content.
A parent or guardian can see all of it, by default. For every user under 18 who holds an account, the guardian attached to it can see the coach's feedback and any replies. This is on by default and is not something the coach or the child switches off. When a coach leaves feedback, the guardian is sent a notification containing a link into their own view of that session — we deliberately do not put the feedback content into the email, so the child's data stays inside the app where it is access-controlled and logged. That view also shows the recording the feedback is on, the child's recent speeds, their coaches, their squads' announcements and the consents on record.
The child is told. Where a guardian can see a session, the app shows the child a clear, age-appropriate indicator that a parent or guardian can see it. We do not operate hidden or silent monitoring.
Everything is kept and can be reported. Coach feedback and replies are retained (see section 4); nothing is ephemeral. If its author edits a message, we keep the latest wording and mark it as edited; if they delete it, it leaves everyone's view but we keep it as a record. Every individual piece of feedback carries a report control, so a child or a coach can report something that concerns them, and a guardian can tell us at privacy@dineticq.com.
How much of your history your coach can see. A coach's subscription includes a number of player seats, and a seat covers one player across every squad that coach runs. Where you are covered — by a seat in your coach's subscription, or by a subscription of your own — your full analysis history is kept and shown, to you and to your coach, whether or not you subscribe. Where you are not covered, you and your coach see your most recent side-view analysis and most recent rear-view analysis. A coach never sees more of your history than you can see yourself.
History recorded while you were covered is kept. If a seat moves away from you, or a subscription ends, nothing already recorded is deleted: it is shown again in full when you are covered again, by either route. Recordings you make while not covered follow the free-tier rule (section 4). The app tells you, and tells your coach, when this is the case. A coach who takes a seat off a player cannot give it to another player for 30 days; a player who leaves the squad, or subscribes themselves, frees the seat at once.
Leaving a squad, and what happens to your recordings. You can leave a squad at any time. That stops all future sharing with that coach, and they lose access to anything you record afterwards.
It does not automatically delete what has already been recorded, and we think it is fairer to say so plainly than to let you assume otherwise:
Your data follows you, not your coach. When you join a new squad, the deliveries you recorded yourself go with you and the new coach can see them (for an under-18, once a parent or guardian has approved that squad; in a squad that sees only what you send, just those). Deliveries a coach recorded of you stay with the squad they were recorded in, and your previous coach's written feedback does not travel — their notes stay in the squad they were written in. Moving your data is always your choice, or your guardian's: a coach can never send your history to another coach, and a new coach never receives it without you joining them.
If you want a coach's copy deleted, that is a separate request from leaving a squad — ask us and we will handle it (see section 7).
PaceFlow's own coaching tips. The app shows short coaching tips on a player's recordings. A squad's owner can switch these off for the squad's players, so the coach's own guidance stands alone; this is disclosed when a player joins and on the squad page, and leaving the squad restores the tips. The switch stores nothing about you beyond the squad's setting.
Annotation videos. A coach may produce an annotation video — your own bowling footage with the coach's drawings and spoken voiceover recorded over it. These contain your image and the coach's voice together, are stored in our cloud storage, and are visible to you, to the squad's coaches and, if you are under 18, to your parent or guardian. A coach can make one, or leave you a voice note, only if they hold a coach seat and while you are covered, by a coach's seat or by your own subscription (see our Terms, section 4). They are kept until the delivery is deleted, or your account or the coach's account is deleted (see section 4).
A coach's own notes. A coach can type notes about the deliveries they record and the players they coach — a caption on a delivery, a session name, a label, a note on how a player likes to be coached. These are the coach's own working notes, stored to the coach's account so they are available on all of the coach's devices. They are not shown to the player, to other coaches or to a guardian, and nothing in them reaches a player's device — with one exception: the name a coach uses for a player ("known as") is shared with the squad's other coaches, never with the player or a guardian. Because the subject of a note is often a player, and sometimes a child, a coach must keep them to coaching (section 7.1 of our Terms), and we may review them if a concern is raised (section 2.5). They are kept until the coach deletes them or deletes their account (section 4).
If you allow notifications, your device provides us with a push token — an identifier issued through Expo, the service we use to deliver notifications, which passes them on to Apple. It lets us send a message to that specific device. We store it against your account, with the platform (iOS/Android).
We use notifications only to tell you about activity involving you — for example, a coach has left feedback on your delivery, a coach has posted an announcement to your squad, someone has joined your squad, a player has sent you a delivery to look at, a squad you are in has changed which of your own recordings its coaches see, or our staff have replied to a message you sent us.
One reminder is not about activity. If you are 18 or over and have not opened the app for seven days, your phone shows one reminder to bowl (for example, your last speed and an invitation to beat it). It is scheduled by the app on your phone, not sent by us, it is cancelled when you open the app, and it is never shown to a user under 18.
We never send marketing or promotional notifications, and we do not use notifications to encourage you to share more data or upgrade.
You can turn notifications off at any time in your device settings; doing so stops delivery immediately. Your push token is deleted when you sign out or delete your account; a token from an earlier installation stops working.
A coach can create a profile for a player who does not hold an account, so that the coach can record and analyse their bowling. We call this a managed player. This is the one route by which a child's data can enter the service without the child taking any action, so it carries controls of its own:
We may show adults a referral to Fast Bowlers Ltd, a company connected to DINETICQ Limited, on the squads screen. We disclose that connection wherever the referral appears. The referral names Fast Bowlers Ltd's own coaches; it is the only place the app names coaches, and it is not a directory: it cannot be searched or browsed for other coaches.
The referral is never shown on an under-18 account, and does not appear on the guardian page. It is a static placement: it is not personalised, not targeted, and is never selected or triggered using a child's data. We do not profile children, and we do not advertise to them.
A line on a delivery's report lets you ask us about a full PaceFlow report, a feedback report on your clips hand-tagged by a biomechanist, and a line on a rear clip's bowling-arm card asks about a review of your bowling arm (on our website, a legality feedback report), hand-tagged from that clip. Asking sends us a request; it commits nobody to anything, and the app shows no price and takes no payment. Our reply comes by email, with the price, an order code and a link to pay on our website (section 2.10); nothing is owed unless you pay.
No video is copied for the request, but the clips it names are kept from then on, so that a newer recording does not replace them before a report is made (section 4). An under-18 with no parent or guardian on record does not see the line. The reply goes to the adult who asked or, for an under-18, to their parent or guardian, and our staff read the request and any answer to it.
DINETICQ LIMITED operates PaceFlow. As the operator of the service, authorised members of our staff may access your data in a limited set of circumstances:
We apply the following safeguards to every such access:
If you would like to know whether our staff have accessed your data: email privacy@dineticq.com with the subject line "Data access request." We will respond within one calendar month with the audit log entries we hold for your account.
PaceFlow lets users share limited content with each other — a coach's feedback and announcements, a player's replies, leaderboard entries — so we treat the Act as applying to us, lightly. There is no private messaging, no public interaction between users and no user-run communities, which keeps our duties proportionate to a service of our size: we assess the risk of illegal content and keep that assessment under review; we act against priority illegal content when we find it or are told of it; and feedback, replies, announcements and display names carry a report control and any leaderboard entry can be flagged, with a complaints route in our Terms (section 5.5). Because children use the service, the protections in section 3 are part of how we meet those duties. We will revisit this position if the service changes in a way that brings it closer to the Act's centre — a private channel, public interaction, or user-run communities.
A full report is a person's work. A biomechanist reads one bowler's clips — a side-on and a rear clip for a full report, the rear clip for a legality feedback report — and records:
How a report is made. Once a report is paid for, its clips are measured again with a heavier pose model on a computer we control in the United Kingdom (section 2.2), and our software suggests frames and points; nothing it suggests counts until the biomechanist confirms it. To tag the clips, the biomechanist downloads them, named only by the order's code, into their tagging tool, and the file that tool saves is uploaded onto the report. The downloaded clips are kept on the biomechanist's encrypted work computer and deleted once the report is delivered. Nothing reaches the person who ordered the report until a member of our staff has looked at it exactly as they will see it and pressed Deliver. When it is delivered, the biomechanist's measurements also replace the app's own on the two clips, marked as measured by hand.
Who can open a report. Once it is delivered, a report can be opened on our website, and in the app where the app shows full reports, by:
Links, PDFs and versions. When an ordered report is delivered, we email a link that opens it without signing in, and its PDF when the file is small enough to attach, to the address the order's emails go to (section 2.10). The link works for a year, or until we stop it. Anyone who has it can open the report while it works, so keep it as you would the report itself. We store only a fingerprint of the link (a hash), so our database never holds a working link, and a network address that tries links that do not exist is stopped. On our website a report opens through a link made for you when you open it, which works for a day and checks that you may still see the report. A report keeps the layout it was delivered with. If we bring an older report up to the current layout, its link stays the same, its PDF is rebuilt, and we do not email you about it. If the bowler deletes a delivery a report was made from, the delivery's own video and files go (section 2.2); the report keeps its own still pictures, measurements and PDF (section 4).
The coached report. A coached report ("Full report + coach") adds a coach's video to a full report. It is not on sale yet: we will offer it on our website, and later in the app, only once the written data processing agreement described below is signed. Some reports from the earlier PaceFlow service already carry a video of this kind, recorded under that service, and it stays with those reports (section 2.11). When the coached report is on sale, a coach from Fast Bowlers Limited, a fast-bowling coaching company connected to DINETICQ Limited (as in section 2.4c), will watch the report's two clips and read the biomechanist's findings, then record up to three minutes of video over the clips, drawing on them and talking. Fast Bowlers Limited's lead coach will give each coached report to one of its coaches. That coach can open that report — its two clips and the findings — through PaceFlow, and nothing else of the player, and only until the report is delivered. A coach given a child's report must first have given us their safeguarding warranty (our Terms, section 7.1). The video, and any note the coach adds, are stored with the report in our storage, and the report shows the coach's name. Fast Bowlers Limited will do this work for us, as our processor, under a written data processing agreement: it may use the clips and findings only to make the video, must keep them secure and confidential, and keeps no copy once the report is delivered.
Our website, at paceflow.dineticq.com, is where you read your full reports and order new ones.
The same account as the app. You sign in with the email address and password of your PaceFlow account, and "Forgot password?" works as it does in the app. Sign in with Apple is not offered on the website yet. When it is, it will sign you in to the account the app made for your Apple ID, or open an adult account for an Apple ID that has none, keeping the email address Apple shares and has checked; its sign-in page will load Apple's own sign-in script from Apple.
Opening an account on the website is for adults (18 and over), in the countries where the app is available. The website cannot ask Apple for your age range (section 2.1a), which is one reason it takes adults only. You give the same details as in the app (section 2.1) and agree to our terms. We then email a six-digit code to the address you gave, and the account exists only once you type it in, which shows us the address is yours. Until then your details wait on our servers, with the password held only as an Argon2id hash, and they are deleted after a day; the code works for 15 minutes. Every address gets the same answer, so the page never shows whether someone already has an account: an address that has one is sent an email saying so instead of a code.
What your browser keeps. The website keeps your sign-in in your browser's storage for that tab only, which the browser clears when you close the tab, and with it the filters and position of your list of reports. It sets no cookies. (The admin console our staff use sets a sign-in cookie for staff; nothing on the website you use does.)
What the pages load from elsewhere. The website's pages, including a report opened from an emailed link and the pay page, come from our own servers, with one exception: when Sign in with Apple is offered, its sign-in page will load Apple's script.
Stopping guessing. The website counts sign-up requests, invitation links that do not open and failed Apple sign-ins from each network address, holding only a scrambled form of the address (a hash), for a day. Failed attempts to open a report link or a pay page are recorded with a scrambled form of the address too, and kept for 7 days (section 4).
Under 18. If you are under 18 and opened your account in the app, you can sign in on the website with the same rights as in the app, and read your own reports there. Ordering a report, and answering an invitation, are for adults: you, once you are 18, or your parent or guardian (sections 2.10, 2.11 and 3).
Deleting your account works on the website as it does in the app (section 7).
You can order a report on our website, or ask about one in the app (section 2.4d). The app never shows a price or takes a payment: you pay on the website.
The emails. When an order is made we email its price, its code and a link to pay. Every email about an order goes to the adult who placed it or, for a player under 18, to their parent or guardian on record, never to the child, and a reply reaches a mailbox our team reads. We email again when the payment arrives, and when the report is ready, with its link and its PDF (section 2.8). Our staff are alerted to each new order and payment by email, with the player's display name, the dates of the clips and a masked form of the email address.
Paying. The pay page's address is made from the order's code, and a network address that tries codes that do not exist is stopped. The page needs no sign-in and shows only a first name, the report, its price including VAT, the dates of the clips and what happens next. Its button takes you to Stripe's payment page, passing it the order's code and your email address so that its form is filled in. You give your card details to Stripe, never to us. When the payment completes, Stripe tells our servers in a signed message, and we keep only what the table above lists. Stripe also uses payment details for its own purposes, such as preventing fraud and meeting its legal duties, under its own privacy policy.
Refunds. A refund goes back the way you paid — through Stripe, or by bank transfer — and we record on the order that it was refunded.
Who a report is for. When you order a report you choose who it is for: yourself, or, if you coach, a player in one of your squads. A coach can also add a player, and a squad for them, on the website as in the app. Squads and players are the same on the website and in the app, so what is set up in one shows in the other. A report is ordered on deliveries you recorded, on deliveries of you that a coach recorded and you have claimed, or, for a coach, on deliveries of a player they coach that they can see (section 2.4), or on a video they upload for that player. When a coach orders, the price and the report go to the coach, the coach keeps the report, and the player can open it too (section 2.8).
Uploading a clip. On the website you can choose clips already saved from the app, or upload a video: an .mp4 or .mov file of up to 500 MB. It goes straight to our storage in the United Kingdom and is checked to be a video. An upload for yourself is kept on your account as one of your deliveries; an upload for a player is filed under the player's profile, as a coach's recordings are (section 2.4b). It does not appear among the deliveries in the app, because the app did not analyse it, and it is kept, whatever the free-tier rule, until the account or profile it is on is deleted, or you ask us to delete it (section 4). Upload only videos of the person the report is for.
A player under 18. Before a report on the clips of a player under 18 is paid for, whoever pays confirms on the pay page that they are authorised to order it, and that confirmation is recorded with the order. For a player under 13 a parent or guardian must agree first: the pay page takes no payment, and we arrange it with the parent or guardian. A clip in an order is kept from the moment its price is sent, so that a newer recording does not replace it before the report is made, and a clip in a report that has been paid for is kept until it is deleted or its account is (section 4).
Before this website, full reports were delivered through an earlier PaceFlow service of ours. It ran on Odoo, a business software system, hosted for us by Sport ERP Ltd, with its videos in the storage Sport ERP used, in France. That service closes in October 2026. So that its clients keep the reports they had, we moved its records into PaceFlow in October 2026. If you were one of them, this is what we did with your information.
How it was set up here. Each group of the old service became a squad, its coaches became the squad's coaches, and each player became a profile in the squad held by its coaches (a managed player, section 2.4b), each coach seeing the same players as before. Until a coach of the squad takes it over, a squad is held by a staff account of ours (support@dineticq.com), used only for the reasons in section 2.5. A player's clips are filed under their profile, as a coach's recordings are (section 2.4b). A coach without a PaceFlow account was given one, with the email address and name the old service held; nothing else is filled in until they add it, and they set a password with "Forgot password?" and agree to our terms when they first sign in.
Made-up email addresses. The old service needed an email address for every player, so players who were not to sign in were given made-up addresses, most of them at our own domain. Those addresses are kept only in our record of the move, never on a profile, and nothing is ever sent to them.
Dates of birth. Most of the old service's player records had no date of birth. A player without one is treated as under 18 until we know otherwise, so anything we send about them goes to a parent or guardian. Nothing new can be recorded for a player under 13 until a parent or guardian approves, as for any profile (section 2.4b). A past client's profile is not deleted after 30 days when no parent or guardian has approved it, as a new under-13 profile would be (sections 2.4b and 4): we keep it, with its past reports, while we ask for a parent or guardian to be put in place. If none has approved it by 23 October 2027, the profile is deleted, with its past reports and their clips.
Past reports stay as they were issued. Each past report shows exactly what was issued — the same scores, words and pictures — and our database refuses any edit to that copy: a correction would be a new version, with its reason, and the original is kept. Where the biomechanist's tagging file for an old report survived, our staff may upload it; the frames picked in it are added to the report, and the file is kept privately with it.
Our staff checked it first. The move was checked on a separate copy of our service, in Microsoft Azure in the United Kingdom (UK South), by our staff, including people who ran the old service, each signed in with their own account, a reviewer's role and a code from an authenticator app (section 2.5). They could see who would be able to open which report, and correct it: which coach sees which player, leaving a person out, moving a player, joining two records of one person, renaming. Every change is logged with who made it and when, and can be undone. The same changes are then made on our live service.
Our private copies. To move the records we took two copies out of the old service, on 3 and 19 October 2026, and we keep an archive of the biomechanist's working files from it: their tagging files, and the pictures and clips they worked from. The copies are held on an encrypted computer we control in the United Kingdom, and the archive in private storage in our Microsoft Azure account in the United Kingdom. They are opened only to check the move and to answer questions about it, and they are deleted by 23 October 2027, a year after the old service closes. When Sport ERP Ltd's hosting of the old service ends, we will ask it to delete its copies of the old service's data, including the videos in its storage, and to confirm that it has.
Invitations. We give each past client a link to their reports. It goes:
A link can be used once and works for 14 days. It carries a long random code, of which we keep only a fingerprint (a hash), so our database never holds a working link. Before anyone signs in, the page it opens shows only the client's first name, how many reports there are and their dates. The person who opens it signs in, or opens an account (adults only), agrees to our terms, and can then read the reports on our website. The link gives that account the reports and nothing else: it does not join a squad or show anything more of the player. Where our staff found that one person had two records in the old service, one invitation opens the reports on both — never more than five, and never a child's from an invitation addressed to an adult. We can stop a link, or the access it gave, at any time. Coaches sign in with their account and "Forgot password?".
If you were a client of the old service and do not want your reports kept here, tell us at privacy@dineticq.com and we will delete them.
PaceFlow may be used by children. We take the following measures in compliance with the UK Data Protection Act 2018 and the ICO Children's Code (Age Appropriate Design Code):
We treat 13 as the data-consent age (Article 8(1) UK GDPR) and 18 as the safeguarding age. These are two different lines and we apply them separately: a 15-year-old may hold their own account, but every safeguarding protection below still applies to them.
When a subscription ends, or a coach's seat moves away from you:
We share your data only with the following categories of recipients:
None of these recipients uses your data for advertising or tracks you across other apps or websites. Stripe's payment page is Stripe's own website, and Stripe may set cookies of its own there, for security and to prevent fraud, under its own privacy policy.
We do not share your data with any other third parties unless required by law.
Your account and its data are stored in Microsoft Azure in the United Kingdom (UK South, with backup copies in UK West), and so are full reports, orders and the clips uploaded on our website. Some data is processed outside the UK by the services in section 5, each receiving only what it needs: Sentry, in the European Union, receives crash diagnostics with no account identifier; Expo and RevenueCat, in the United States, receive a push token and the text of each notification, and your account's identifier and your purchases, respectively; Apple, also in the United States, receives notifications from Expo for delivery and the sign-in tokens of an account that uses Sign in with Apple; and Stripe, in the United States, receives what section 5 lists when you pay for a report. Until Sport ERP Ltd's hosting of the earlier PaceFlow service ends, that service's videos are held in France (section 2.11). They process it under their data processing terms; ask privacy@dineticq.com for details of the safeguards that apply.
Microsoft's engineers may access data for support purposes under Microsoft's Data Processing Addendum, which includes Standard Contractual Clauses for any incidental international access.
Under UK GDPR, you have the right to:
To exercise any right: use the in-app settings, or email privacy@dineticq.com. We will respond within one calendar month.
Erasure timeline: When you delete your account, your recordings and their files are deleted at once, along with the training clips you contributed and any copy our staff made to test the analysis (section 2.5), your leaderboard entries come down, and the rest of your account is removed within 31 days. If you signed in with Apple, the app asks Apple to confirm and we ask Apple to remove the App's access to your Apple ID. Some records are kept, as section 4 sets out: consent records and coach clearance warranties (7 years), purchase records and the records of orders (6 years), and problem reports and requests without the link to your account. Deleting your account also deletes the full reports made from your clips, with their pictures, any coach's video and their PDFs, and every report link and invitation we sent stops working at once. A report on a player a coach still holds stays with that coach. An order not yet paid is closed; a paid order is kept for 6 years as our payment record. Deliveries a coach recorded of you stay with that coach as a record of the coaching unless you ask us to remove them. A deleted file can be recovered by us for up to 60 days and database backups are kept for 35 days; after that they are gone.
We implement the following security measures:
The app uses machine learning models to detect bowling events and measure metrics. This is a measurement tool: it does not make decisions about you that produce legal or similarly significant effects, and we do not profile you. Leaderboard rankings reflect measured performance only.
A full report is a person's judgement. Where our software suggests a frame, a point or a legality rating, the biomechanist confirms or changes it, and a report cannot be delivered until they have confirmed its legality rating. A legality feedback report is an informal review of the bowling arm against the ICC's rules, not a formal ruling.
The rules on automated decision-making are now at Articles 22A to 22D UK GDPR (as substituted by the Data (Use and Access) Act 2025). We do not take significant decisions about you by solely automated means. Where any decision affecting you is automated — for example, closing an account outside the UK because Apple's age range shows it belongs to someone under 18 (section 3) — you will be told, you may make representations, you may ask for human review at accounts@dineticq.com, and you may contest the outcome.
We may update this policy from time to time. When we change it materially, the app asks you to read and accept the new version the next time you open it, and our website does the same the next time you sign in there.
The "Last updated" date at the top of this policy indicates when it was last revised.
If you are unhappy with how we have handled your personal data, please tell us first at privacy@dineticq.com, with "Complaint" in the subject line. We will acknowledge your complaint within 30 days, look into it, keep you updated and tell you the outcome.
You also have the right to complain to the Information Commissioner's Office (ICO) at any time:
Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Telephone: 0303 123 1113 Website: ico.org.uk
For any questions about this privacy policy or your personal data:
DINETICQ LIMITED Atic, 5 Oakwood Drive, Loughborough, England, LE11 3QF Email: privacy@dineticq.com Company number: 13861110 ICO registration number: ZB685428