Your privacy, explained simply

Effective from 21 October 2026.

A short summary for younger players. Version 1.9 — 21 October 2026.

This is a short, plain-English summary to help you understand what we do with your information. It is not the full privacy policy — you can read the full one in the app, under Profile, or ask a parent or guardian to help you find it. The full policy is the one that legally applies, so if the two ever seem to disagree, the full one is correct.

What PaceFlow does

You film yourself bowling. The app looks at the video and works out things like how fast the ball went, how your arm moved, and when your feet landed. Then it shows you the results.

There's also a website, paceflow.dineticq.com, where you can read full reports (see below).

Where your video goes

Nowhere, unless you say so. The app does all the clever bits on your phone. Your video doesn't get sent to us just because you analysed it. It stays on your phone.

If you choose to save your results to your account, your video is sent to us too, so you can see it on your other devices and your coach can watch it. If you're under 18, that only starts once your parent or guardian has said yes to your account. Videos a coach films of you are stored by us as well.

What we ask you for, and why

Your email (and a password, unless you sign in with Apple) — so you can log in.
A nickname — so you have a name on leaderboards instead of your real one.
Your date of birth — so we know how old you are. This matters because we treat under-18s more carefully. If a parent has set an age on your phone, the app may ask Apple which age group you're in. Apple doesn't tell us your birthday.
Your height — this one's not nosy, we promise. We need it to work out your ball speed accurately.
Your gender and your bowling arm — so you're on the right leaderboard, and the app measures the right side of your action.
A parent or guardian's email, if you're under 18 — so we can ask them to say yes to things.
Your county — you pick it from a list. If you're under 18, your county never goes on a leaderboard, and it's only shared with a cricket club if you and your parent or guardian both say yes (see below). We never track where you actually are.

The things you choose

These are all off to begin with. Nothing happens unless you turn it on, and you can turn any of them off again whenever you like.

Leaderboards — putting your speed and nickname on a list other players can see. If you're under 18, a parent or guardian says yes first, and what goes up is your speed, your nickname, your age group and your country (the UK) — never your county, and never a video of you.
Helping us improve — letting us use the videos you film of yourself, and the movement data from them, to make the app better at reading actions. We don't store your name with them, and turning it off deletes them. (Not available if you're under 18.)
Sharing with cricket clubs — letting clubs, county boards or academies see how you're bowling, so they can spot players. If you're under 18, this is coming soon, and it only happens if your parent or guardian says yes to each club you choose. A club can watch the videos you choose inside PaceFlow, but your videos are never sent to them, and they can't message you.
Joining a squad — letting a coach see your results, watch the video of your delivery, and send you feedback. If you're under 18, your parent or guardian says yes first — whether you use the squad's code or a code your coach gave you.

If you're under 13

A parent or guardian has to say yes before you can use most of the app. When you sign up we'll ask for their email address and send them a link to approve it. Until they click it, you can still analyse your bowling on your phone — you just can't upload anything, join a squad, or go on the leaderboard. The app will ask you whether to save your results to your account; nothing is saved until your parent or guardian has said yes.

If you're 13 to 17

You can have your own account — but a parent or guardian has to be attached to it when you sign up. We'll ask for their email address and send them a link. Until they click it, you can still analyse your bowling on your phone — you just can't upload anything, join a squad, or go on the leaderboard.

If you're under 18

Everything that shares your information starts switched off.
Your video is never put on the leaderboard. Not by you, not by your parent, not by us. If you're on the leaderboard, people see your speed and your nickname — never the footage. If we need to check a score is real, one of our staff looks at the video you've already saved — nobody else sees it.
You pick your own nickname, but we check it first — nothing rude, and nothing that looks like a real name — and we can change it if one slips through. Anyone can report a name that's wrong. People can't tap your name to see a profile.
Your parent or guardian approves any squad you join. If a new coach joins it later, they're told who it is and can take you out of the squad.
We never send you reminders to come back to the app.

Who can see your stuff

You — always.
Your coaches — the coaches of a squad you've joined (if you're under 18, one your parent or guardian approved). Coaches can't find you in the app or message you out of the blue. They can see your results and leave feedback on a session. If your coach has given you one of their seats, or you pay for your own subscription, they can see all of your results and so can you; if not, you both see your latest side-on and latest from-behind. Nothing you recorded while you had a seat is deleted — it comes back when you have one again.

If you stop working with a coach

You can leave a squad whenever you want. Your coach then can't see anything new you record.

Videos your coach filmed at sessions stay with them as a record of the coaching they did — but you — or your parent or guardian — can ask us to remove those too, and we will. Videos you filmed stop being visible to them straight away.

Nothing your coach does can stop you seeing videos of yourself. Once your account is linked, that's yours to keep — even if your coach deletes their account. The only thing a coach can move is a video they filmed of someone else and saved under your name by mistake: it goes to the right person.

And your bowling comes with you. If you join a new coach, the videos you filmed yourself go with you — but videos your old coach filmed, and their notes, stay behind. Only you (or your parent or guardian) can move your data. A coach can never hand it to another coach.

Your parent or guardian — if you're under 18, they can see the feedback your coach leaves and anything you reply. We'll show you when they can see it, so you always know. There's no private chat between people in the app — feedback stays on the bowling session it's about, where an adult you trust can see it. (The only private messages are with us, if you use Help and contact.) A coach can also post an announcement to the whole squad (like "training's moved to Thursday") — everyone sees those, and nobody can reply to them. If anything ever feels wrong — feedback, a reply, an announcement or someone's name — there's a report button. Use it, and tell an adult you trust.
Other people in your squad — your nickname, your best speeds and how many times you bowled this week. Not your sessions, not your age or height, and not any messages. (Your squad's coach can switch this off.)
Other PaceFlow players — only if you put a speed on the leaderboard (see above).
Us — only for a proper reason, like fixing a bug you reported, checking that your videos are being analysed properly when you're new to the app, or looking into a safety concern. Our staff are only allowed to look for a proper reason, and we keep a log of most of the times they do. You can ask us for it. We never copy your videos into our own test recordings unless your parent or guardian has signed a form saying we can.

Full reports

A full report is when a real person, a biomechanist (someone who studies how bodies move), looks closely at two of your videos, marks where your body is frame by frame, and writes up how you bowl and what to work on next.

A grown-up orders it on our website: your parent or guardian, or your coach. If you're under 13, your parent or guardian says yes first, even if your coach is the one ordering. You can't order one yourself until you're 18.
Who sees it: you, the person who ordered it, and your coaches. For a full report + coach (once we offer it), a coach from Fast Bowlers also watches your two videos and records a short video talking you through what to work on. Nobody else there sees them.
You can read it in the app or on our website. If you're under 18 you can sign in to the website to read your reports, but buying them is for grown-ups.
If you delete your account, the reports made from your videos are deleted too, unless a coach is still looking after you.
If you had reports on the old PaceFlow website, they've moved here, exactly as they were. We'll send your parent or guardian a link to read them (or you, if you're 18 or over). If you'd rather we didn't keep them, ask us and we'll delete them.

Things we don't do

We never track where you are, and the app never asks your phone where it is. A video you bring in from your camera roll can include where it was filmed: tap Location Is Included to turn that off when you pick it. Once your app has our update, it gets removed for you anyway. A video uploaded on our website has it taken out before it's sent.
We never look at your contacts or your photos (other than bowling videos you choose to bring in).
We never sell your information to advertisers.
We don't show you adverts.
We don't send you adverts or marketing messages. The only notifications we send are about your own account — like your coach leaving you feedback — and you can turn those off on your phone.

Your rights

You can ask us to show you everything we hold about you, fix anything wrong, or delete all of it. There's a Delete Account button in the app (and Delete my account on our website), or you can email us. We'll sort it within a month.

If something's wrong

Tell a parent, guardian or coach, and email us at privacy@dineticq.com. We'll let you know we've got it within 30 days, look into it, and tell you what we did.

If you're not happy with how we've handled your information, you (or your parent) can complain to the Information Commissioner's Office — they're the UK organisation that makes sure companies look after people's data properly. They're at ico.org.uk.

DINETICQ LIMITED · Atic, 5 Oakwood Drive, Loughborough, England, LE11 3QF Company number 13861110 · ICO registration ZB685428 · privacy@dineticq.com